We will work with you to build a comprehensive and coherent strategy that will concentrate on delivering your content marketing and business objectives. We will also build measurable objectives that can be measured frequently and realistically as the strategy progresses and a full assessment at the end of the project to ensure that the return on objective has been delivered.
Our content strategists work to a well-proven and successful formula of strategy development based on –
Content objective(s)
Content style and format
Content delivery platforms and marketing plans
Content Distribution and content listening
KPI measurement
While every strategy is unique to each client, we have worked a structure that helps all stakeholders define a strategy that is both intellectually satisfying and practically deliverable. Your needs and requirements define the strategy and we will ensure that our clients are part of the content strategy at every stage.
Our clients hear and are part of the story going out to their target market but they also hear the conversation coming back.
Content Reach & Audience Building
Building the conversation is based on outstanding content and marketing science. We will add our audience building skills to the content we produce to ensure that the conversation reaches all your target audience. We do this by adding a marketing strategy to our overall content plan, which utilises social media networks, other online media outlets and even influential and credible bloggers. We will maximise your message within the tennis community you want to reach by amplifying the conversation using an arsenal of techniques tailored to your objectives.
Our marketing war chest will –
Expand your content’s reach
Target your audience on the channels they are on
Develop social media presence and following
We make any marketing spend work as hard as possible to deliver your content objectives.
